We’ve built our business on our ability to provide considerable expertise in the arena of merge/purge. Our clients are among the largest mailers in the world, with hundreds of input files, rented lists and data sources. We’re confident that in the world of merge/purge, we can perform as well if not better than anyone else in the business. Let us put our expertise to work for you.

Merge/purge is a process that detects and eliminates duplicates within a single list or across multiple lists and allows you to:

• Increase cost-effectiveness through reduction of duplicates and better deliverability
• Perform Targeted or Selective suppressions
• Create a detailed evaluation of input lists
• Identify and select the "best" addresses
• Match and consolidate individual response files to track purchases or responses
• Identify and analyze multi-buyers based on your requirements
• Customize your match logic and prioritizations (up to 1,000 priorities)
• Perform randomization and capping
• Identify and capture data on multi-buyers
• Append, flag data (e.g., key codes) or post data
• Create PDF reporting
• Recognize intra- and inter-file dupes at the household or individual level
• Customize the business rules to select the best name for marketing
• Additional Suppression Options
• DMA Mail Preference Service
• Prison file
• Deceased file
• Bad debt, returns
• Merge/Purge Types
• Business-to-Business
• Consumer
• Business-to-Business and Consumer
• Customized
• Options
• One per individual, HH, address or firm
• One per customer number or other unique identifiers

Find out more about merge/purge