Demand insight and the data value chain - In today’s data-rich environments, precise measurement can be useful, of course, but only when there’s an understanding as to why you’re analyzing the data and which actions can result from an analysis. Rather than looking at whether enough data exist, ask "What’s the point of collecting the data?" After all, it’s the why that will help you to understand what actions to take.>>

The magic of merge/purge - While the merge/purge process ensures marketers don’t waste money by mailing to duplicate names, duplicate households or to current customers or members, DM News says it also can impact audience potential and can reveal which lists are likely to perform better. >>

PMG Potter: Move Update will be required for Standard Mail - DM News reports the buzz at the quarterly Mailers’ Technical Advisory Committee meeting on Wednesday was the surprising announcement by Postmaster General John Potter that the agency is expanding its Move Update rules to include Standard Mail. >>

Find new prospects - QuadData Services can now provide you with mailing lists and data appends from several of the most respected data sources in the industry >>

Historic postal reform legislation was passed in the final hours of the 109th Congress. The legislation, the first major overhaul of the USPS since 1970, will help modernize the U.S. Postal Service and stabilize mail volume and rates. Read more from PR Newswire and The Direct Marketing Association.

Be prepared for upcoming postal changes - In order to reduce delivery inefficiencies and prepare for significant operational changes, the USPS is changing the way it sorts mail and applies postal discounts >>

Postal Reform Legislation Passes - After nearly a dozen years, legislation to reform the United States Postal Service (USPS) has finally passed Congress, marking the first overhaul of the laws that administer our nation’s postal system in more than three decades. What exactly does this mean to the mailing industry? Joe Schick, Quad/Graphics' Director of Postal Affairs, offers an opinion. >>

FSS: Will It Benefit Mailers? The approved Flats Sequencing System (FSS) should help the U.S. Postal Service manage delivery costs, but what will it mean for mailers? Joe Schick, Quad/Graphics' Director of Postal Affairs, offers an opinion. >>

Making Sense of the Rates - On May 3, the United States Postal Service (USPS) filed for an average 8.5 percent rate increase with the Postal Rate Commission >>

Joel Quadracci Joins DMA Board - Quad/Graphics President & CEO Joel Quadracci has been elected to the Board of Directors of the Direct Marketing Association (DMA). >>