Client: Northwestern Mutual and their Creative Living custom publication

Challenge: To manage the customized variable data print and mail program for over 7,500 financial representatives, increase quality control and decrease costs and production turntimes.

Solution: QuadData Solutions created a customized content management portal that all 7,500 financial representatives could access for the creation of their specific version of the Creative Living publication. Agents can customize and proof their mailing online within minutes and Northwestern Mutual can control the entire process remotely. In addition, QuadData Solutions performs all list hygiene and data processing to ensure that the mailing is targeted and efficient.

Components: Content Management Portal, Variable Data Print, hygiene services, segmentation, versioning, data append

Results: Northwestern Mutual has seen increased accuracy, decreased costs and production timelines and a more efficient marketing program for their agents.