Client: Capitol Color Mail

Challenge: Capitol Color Mail, the nation’s largest mailer of direct mail coupons, was mired in a manual, paper-driven process for coordinating hundreds of mailpiece versions and distribution routes. The process was cumbersome and limited the company’s ability to expand.

Solution: QuadData Solutions developed an automated, streamlined workflow from the ground up. Customized consumer saturation and business-to-business mail programs were developed and managed by the QuadData Solutions team who, in essence, became an extension of Capitol Color Mail.

Results: Mail program timelines were reduced from 3-4 weeks to a few days. QuadData Solutions’ technology allowed more personalization and the addition of more mailpieces and geographies, which were funneled into a single mailstream, resulting in deep postal discounts and program expansion. Combined with Capitol’s saturation mail lists, target response rates rose significantly.

Capitol Color Mail Case Study